What kind of media institution would distribute your media product and why?

If our product had a large budget it would be published by Warner brothers, which mainly specialises in films that appeal to a wide audience and are often family films.

Because our film is a low budget british film it is unlikely to compete with the likes of 'Friends With Benefits' which was a hollywood block buster with a budget of $35,000,000. Therefore it is less likely to be successful in cinema's, so for the film it would be more beneficial to distribute the film via supermarkets such as sainsburys and newsagents such as WH Smith, to make the film more successful the film would need a successful marketing campaign, the easiest way would be to advertise via social networking sites such as Facebook and Twitter this is because you can easily target the audience of 13-17 year olds who are mostly active on these sites. We could also advertise via youtube, before the video starts there is a short time for advertising the trailer. However advertising film trailers is expensive no matter what you advertise it on so it may be cheaper to analyse first quarter sales and hopefully rely on word of mouth.